Capital Fellows – Recruitment Campaign
American Red Cross – National Outreach and Paid Media
Solution JSR Strategies implemented a data-driven, hyper-local approach to recruitment marketing, tailoring campaigns to each region’s unique volunteer demographics. Key elements included: Hyper-Local Campaigns: Pulled zip codes for each target region using a market analysis tool. Created volunteer personas and customized content for each volunteer role. Designed and tested highly localized ads with varying images, […]
SEARHC – Outreach and Paid Media
Solution JSR Strategies executed a comprehensive outreach and paid media campaign, integrating hyper-local messaging, digital engagement, and community-focused strategies to ensure maximum participation. Strategy 1: Internal Outreach to Healthcare Providers SEARHC’s Chief Medical Officer incorporated vaccine updates into frequent briefings for hospital and clinic staff. A series of 53 caregiver updates and 33 Incident Command […]