Storytelling for Impact in Rural Healthcare
Purpose
The Rural Health Redesign Center (RHRC) was established in 2020 to tackle critical challenges in rural healthcare. One of its key initiatives, the Rural Emergency Hospital Technical Assistance Center (REH-TAC), provides federally funded support to help critical access hospitals and small PPS hospitals assess their eligibility for, and potentially convert to, the new Rural Emergency Hospital (REH) designation. Although RHRC had abundant resources and data, there was a need for a compelling narrative to showcase how rural hospitals could benefit from this program. JSR Strategies was brought on to amplify the RHRC’s message, educate stakeholders, and solidify the organization’s position as the premier resource for REH designation news and guidance.
Goal
Our primary objective was to leverage Storytelling for Impact to make the REH designation process more tangible and relatable. Specifically, we aimed to:
- Position RHRC as the nation’s best resource for hospitals interested in the REH designation.
- Produce video testimonials featuring successful conversions, illustrating the impact on rural healthcare facilities.
- Launch these videos nationwide within six months to raise awareness, encourage inquiries, and boost overall engagement.
Storytelling
Results
JSR collaborated with a dedicated production team to film on-site at multiple converted Rural Emergency Hospitals, capturing testimonials and stories from frontline staff. We then deployed these videos across targeted paid media campaigns on Google, LinkedIn, and Facebook. This holistic approach, blending authentic storytelling with strategic digital marketing, delivered immediate, measurable results that significantly elevated the REH-TAC visibility and enhanced RHRC’s reputation as a trusted voice in rural healthcare.