Marketing & Digital Services for Rural Healthcare
Purpose
The Rural Health Redesign Center (RHRC) supports small and rural healthcare organizations nationwide, offering data-driven technical assistance for programs. However, effectively conveying their comprehensive services and success stories proved challenging. RHRC needed a cohesive marketing and digital strategy—one that encompassed social media, website optimization, and compelling design assets—to showcase its far-reaching impact and drive greater engagement with hospitals, public health offices, and legislative stakeholders.
Goal
JSR’s Marketing & Digital Services were deployed to bolster RHRC’s visibility and storytelling capabilities across multiple channels. Specifically, we aimed to:
- Enhance Brand Awareness: Position RHRC as the go-to resource for rural health technical assistance.
- Streamline Digital Platforms: Update and maintain the RHRC website with SEO analysis, plugin updates, and content enhancements.
- Amplify Program Messaging: Produce engaging visuals, social media content, and press releases for critical initiatives.
- Improve Audience Engagement: Increase social media reach, newsletter sign-ups, and stakeholder responses through strategic campaigns.
Marketing & Digital Services
Results
By providing consistent design, content creation, and digital updates, JSR elevated RHRC’s brand recognition among rural healthcare providers and advocacy groups. Monthly site maintenance—including backups, security protocols, and SEO audits—resulted in smoother user experiences and heightened online visibility. Meanwhile, multi-platform social media campaigns featuring custom graphics and targeted messaging strengthened RHRC’s community ties and inspired actionable engagement across programs.