CCA Website Development
Strategy
Pioneer Community Energy, a not-for-profit electricity provider, needed a website redesign to better connect with customers and increase brand awareness and engagement. To guide the redesign, they launched a customer survey to gather insights and align the user experience with community needs. Their goal was to offer a more intuitive, informative, and user-friendly online presence.
Problem
Pioneer Community Energy, a locally owned electricity provider and not-for-profit Community Choice Aggregator (CCA), offers a community-focused alternative to investor-owned PG&E. They sought a website redesign to strengthen their connection with customers and enhance engagement.
Website
Results
To understand public opinion, JSR audited social, call center, and email comments and implemented multiple surveys to understand community perceptions.
Based on feedback, JSR wrote, designed and built PioneerCommunityEnergy.org (a not-for-profit URL) to replace the governmental URL PioneerCommunityEnergy.ca.gov.