Clean Energy Website Redesign
About
MCE has long been a leader in providing local, cost-competitive renewable energy, setting the standard for CCAs. However, its online presence had room to better reflect its innovative and community-driven spirit. The existing site, while informative, could be enhanced to align with MCE’s approachable and inclusive mission. A refreshed digital platform presented an exciting opportunity to amplify MCE’s impact, highlight program successes, and meet government compliance standards—while effectively engaging its diverse audiences, including residents, businesses, and elected officials.
Goal
The goal was to build a more accessible and engaging website that positions MCE as the national leader for CCAs—one that supports visitors in understanding, adopting, and benefiting from MCE’s sustainable energy programs.
Website
Results
JSR’s website redesign for MCE emphasized a complete sitemap rebuild and a thorough rewrite of core content, placing customer experience at the forefront. By streamlining navigation and adopting straightforward language, the updated site now engages visitors with clear, actionable information. MCE’s new online presence effectively conveys the organization’s clean energy mission, simplifying user paths and fostering deeper connections with residents, businesses, and local officials.