Launching the InnerScience Research Fund Brand for Global Impact
Inner Science Research Fund
Branding
Issue
InnerScience Research Fund (ISRF) was created to advance scientific research into the impact of meditation on human physiology, neuroscience, epigenetics, and overall well-being. With growing acceptance of mind-body research in prestigious medical institutions, ISRF sought to establish itself as a credible and influential organization supporting groundbreaking studies.
Goal
- Create a compelling brand that blends scientific credibility with the transformative power of meditation.
- Develop a digital presence, including a website and social media strategy, to connect with donors and researchers.
- Support fundraising efforts to exceed initial funding targets.
Brand Identity
Results
- Defined ISRF’s mission, vision, and values to align with both scientific and spiritual audiences.
- Created a professional and inspiring brand identity that resonates with high-net-worth donors and research institutions.
- Ensured all branding adhered to AP style guidelines for clarity, credibility, and accessibility.