Measuring the Impact of EV
Electrify America, LLC, was formed to be a catalyst for promoting Zero-Emission Vehicle (ZEV) adoption by offering transformative, customer-centric infrastructure and energy management solutions. Electrify America, a Volkswagen company, was established as part of Volkswagen’s emissions settlement with the U.S. and California. The settlement requires regular reporting to the California Air Resources Board and approval to proceed with additional investments. JSR supported Electrify America through the impact reporting process.
Driving in a New Era of EV Mobility in Sacramento
In 2021, Electrify America (EA) turned to the original members of JSR team that launched the Sac-to-Zero initiative in 2018 and executed the reporting requirements to the California Air Resources Board. After analyzing assets and content, the owned and shared communication channels available and the client’s expressed needs, JSR began work on the tactics necessary to launch an all-digital campaign to effectively engage the community and Sac-to-Zero stakeholders.
Excellent Creative Done Quickly
In a two-week period, JSR successfully planned, produced and launched a full campaign that included six assets and outreach to partner organizations. This was our ambitious timeline:
Kickoff
Hold a kickoff meeting with EA to establish goals and protocol.
Research
Reach out to all vendors and suppliers to collect three years of data on the program.
Creative and Content Strategy
Develop the creative and content strategy in 48 hours for approval.
Content Development
Create content for social media posts and video assets.
Visual Development
Build all static graphics needed.
Bring the Visuals to Life
Develop a motion graphic and a car-share video.
Infographic
Create an infographic to share with all partners and stakeholders to show the impact of Sac-to-Zero over the past three years.
Share it!
Distribute all assets to partners and stakeholders prior to the public hearing.