In a two-week period, JSR successfully planned, produced and launched a full campaign that included six assets and outreach to partner organizations. This was our ambitious timeline:
Hold a kickoff meeting with EA to establish goals and protocol.
Reach out to all vendors and suppliers to collect three years of data on the program.
Creative and Content Strategy
Develop the creative and content strategy in 48 hours for approval.
Create content for social media posts and video assets.
Build all static graphics needed.
Bring the Visuals to Life
Develop a motion graphic and a car-share video.
Create an infographic to share with all partners and stakeholders to show the impact of Sac-to-Zero over the past three years.
Distribute all assets to partners and stakeholders prior to the public hearing.