Strategic Partners for California CCAs
Award-winning and woman-owned, JSR Strategies has proven their experience advocating for Community Choice Aggregation Organizations. How can we help you?
Communicating Value and Community Benefit
To engage and retain customers, CCAs must convey the value they provide
and explain technical concepts to consumers. CCAs empower communities
to maintain local control over their electricity utilities. CCAs cannot guarantee
the lowest price, they must demonstrate their value though advocating for
and investing in local communities. So, how do you communicate with your
customers if they are not engaging on your channels?
Measurable Communication Strategies
To educate and engage their communities, CCAs need quick, decisive,
measurable communication strategies and campaigns that convert interest
into loyal customers. To maintain support from regional board members,
local leadership and other stakeholders, CCAs need clear and consistent
communication with a design that cuts through the noise to outline their
strategic vision and community benefit.
Powering Shifting Priorities
Whether it is urgent communications over a 24-hour period or a large multi- channel campaign over the course of several months, our teams are custom created to solve our clients’ unique problems and achieve their goals. Here are a few ways we can help:
• Messaging Development
• Inbound/outbound marketing
• Paid digital and traditional media
• Social media strategy and management
• Graphic design and art direction
• Website management, design and development
• Community listening and engagement
• Event strategy, promotion and production
Where Can We Start?
CCAs have many priorities and target audiences. Annual reporting
provides transparency and enhances public trust. JSR recommends
highlighting your CCA via an annual report and video to showcase
the 2021 fiscal year. Strong storytelling can bring your brand to life
and emotionally connect with your stakeholders, one page (or
video) at a time. It is also a way to engage your Board and staff in the
story and encourage them to share their support and pride.
