{"id":4426,"date":"2025-02-18T16:25:19","date_gmt":"2025-02-18T16:25:19","guid":{"rendered":"https:\/\/jsr-strategies.com\/?post_type=case-studies&p=4426"},"modified":"2025-05-01T16:00:49","modified_gmt":"2025-05-01T16:00:49","slug":"child-health-equity-center-brand","status":"publish","type":"case-studies","link":"https:\/\/jsr-strategies.com\/es\/case-studies\/child-health-equity-center-brand\/","title":{"rendered":"Centro de Equidad en la Salud Infantil \u2013 Desarrollo de Marca"},"content":{"rendered":"\t\t
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Branding the Child Health Equity Center for Impact<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tChild Health Equity Center\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Goal<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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JSR Strategies was engaged to:<\/span><\/p>\n

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  • Develop a brand that authentically represents CHEC\u2019s mission, vision, and core values.<\/span><\/li>\n
  • Ensure alignment with UMass Medical School and UMass Memorial Children\u2019s Medical Center brand standards.<\/span><\/li>\n
  • Establish a compelling and professional visual identity that inspires action among key stakeholders and supporters.<\/span><\/li>\n
  • Provide a strong foundation for CHEC\u2019s long-term communication and outreach efforts.<\/span><\/li>\n<\/ul>\n

    <\/h2>\n

    Solution<\/strong><\/h2>\n

    JSR Strategies executed a meticulous brand development process, including:<\/span><\/p>\n

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    • Strategic Brand Positioning:<\/b> Crafting a messaging framework that reflects CHEC\u2019s dedication to health equity, anti-racism, and systemic change in medical service delivery.<\/span><\/li>\n
    • Visual Identity Development:<\/b> Designing a brand that aligns with UMass\u2019s institutional aesthetics while maintaining a unique presence for CHEC.<\/span><\/li>\n
    • Stakeholder Engagement:<\/b> Collaborating closely with CHEC leadership to ensure the brand reflects the organization’s vision and objectives.<\/span><\/li>\n<\/ul>\n

      Brand Guidelines & Assets:<\/b> Delivering a comprehensive brand guide with logo usage, color palette, typography, and messaging frameworks for consistent communications.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      The Child Health Equity Center (CHEC) was created to advance child health equity through anti-poverty and anti-racist translational research, leading to actionable shifts in medical service delivery. As a newly established initiative within UMass Medical School and UMass Memorial Children\u2019s Medical Center, CHEC needed a brand identity that aligned with its core values and strategic objectives while seamlessly integrating with the existing UMass brand ecosystem.<\/span><\/p>\n

      CHEC\u2019s brand had to inspire stakeholders, build a strong base of supporters, and communicate its mission effectively as it launched its programs. Given the stringent corporate brand guidelines of its parent institutions, the challenge was to craft a visual and narrative identity that resonated internally and externally without requiring modifications from the organization\u2019s established brand governance.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Brand Identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      By successfully developing a brand that required no revisions from a stringent corporate entity, JSR Strategies demonstrated its expertise in strategic brand alignment. The Child Health Equity Center now has a powerful identity that supports its mission of advancing child health equity, mobilizing stakeholders, and driving systemic change in healthcare delivery.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      From Parent Branding Team<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>
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      Internal Stakeholder Adoption<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      JSR provides unparalleled services and goes above and beyond to help their clients realize their vision. I have never worked with a more committed, talented, and professional group.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Alison LeBlanc<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\tExecutive Director, Child Health Equity Center\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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